Taking back the bra
There has been a lot of feminist commentary lately circling around the fact that much of the lingerie industry is poorly made and with men in mind. This has caused a series of feminist underwear companies to take back the bra and make it into something of worth for the women wearing them. Thirdlove is one of those companies, and through analyzing a post by Fashionista and an article by Forbes, I will see how the media is covering this new movement.
The Fashionista post by Eliza Brooke is what would be expected when covering a new fashion brand. This post is shorter with some photos but mostly ads popping up around the text. While the post begins with some information on the creator and other powerful women in the industry, it is not the focus like that in Forbes. The main details surround the revolutionary fit, looks, and inspiration of the bras. Brooke covers the website design and how to be sized, as well as the compromise between looking sexy and being a substantial product for everyday women. The post also goes into feminist aspects of the brand, like featuring different body types and offering a wide range of sizes for every woman.
The Forbes article by Kristina Moore is most definitely not one that I thought would pop up after searching Thirdlove. The piece is an interview with the creator of the brand Heidi Zak, and takes on a more business approach than a feminist one. Moore begins with an overview of Zak's career in business and technology, then moves on to the company and its mission. The feminist aspect of this article becomes apparent with the questions geared towards empowering young women entrepenuers and supporting busy, professional women everywhere. The bras, while still catering to women in a revolutionary way, are not the focus of this article. Instead, it is the power of the woman behind that brand that is inspiring.
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| Thirdlove |
The Fashionista post by Eliza Brooke is what would be expected when covering a new fashion brand. This post is shorter with some photos but mostly ads popping up around the text. While the post begins with some information on the creator and other powerful women in the industry, it is not the focus like that in Forbes. The main details surround the revolutionary fit, looks, and inspiration of the bras. Brooke covers the website design and how to be sized, as well as the compromise between looking sexy and being a substantial product for everyday women. The post also goes into feminist aspects of the brand, like featuring different body types and offering a wide range of sizes for every woman.
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| Featured in Forbes article Thirdlove |
The Forbes article by Kristina Moore is most definitely not one that I thought would pop up after searching Thirdlove. The piece is an interview with the creator of the brand Heidi Zak, and takes on a more business approach than a feminist one. Moore begins with an overview of Zak's career in business and technology, then moves on to the company and its mission. The feminist aspect of this article becomes apparent with the questions geared towards empowering young women entrepenuers and supporting busy, professional women everywhere. The bras, while still catering to women in a revolutionary way, are not the focus of this article. Instead, it is the power of the woman behind that brand that is inspiring.
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