The Aerie Revolution

It has been a few years since American Eagle's lingerie line Aerie released that they were done retouching their models, unlike many of their competitors. Since then, Aerie has made strides to make their brand more available to women around the nation, and have partnered with a few organizations to promote body positivity. I wanted to compare two different articles from similar companies, Allure and TeenVogue, to see how they covered the revolutionary steps the brand has taken.

Photo from Allure: Courtesy of Aerie

TeenVogue article by Alyssa Hardy focused on the latest Aerie news, which was joining up with the All Women Project post Women's March in Washington. The article is opinionated but still considered reporting, with crisp photos from the project breaking up the text. The article is definitely geared towards a younger audience, it is shorter, and includes a video on the project.

Photo from TeenVogue: courtesy All Women Project

The Allure piece by Kristen Bateman follows a similar structure as the TeenVogue piece but does not include that many photos or a video. It focuses on Aerie's other project about supporting body positivity, and brings in a lot of quotes to describe the project. It also ties in links to other related articles by Allure, and while it seems a bit more mature than TeenVogue, it is still reflective of the same formate. It is pretty, short, and informational.

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